There was another 1.5 hour meeting at work yesterday about using AI “because other agencies will be.” I am not a CEO but I have worked in advertising for 20 years and surely there’s a way we could brand ourselves as a “human-first” agency and go the other direction? No, we’re going all-in on AI instead?
Too bad AI is a loser machine, as posited in this essay is by Garrett Bucks–“You will never win at AI.”
We should say it loudly and proudly and at every possibly opportunity: Generative AI is loser technology and it doesn’t deserve you. The more you use it the more we all lose. Maybe not immediately, but eventually. You will give more of your data, trust, money, water and critical thinking skills to the consumption robots, and what you’ll get in return won’t ever belong to you.
AI is a loser machine. And I hope you don’t use it, not because you need to prove your morality to me, but because I don’t want you to lose. I think you deserve better than a resource-guzzling, death-causing, random word generator.

















