Going back even further from Pinterest in 2007, I present a page from the J. Peterman catalog in 1996, selling us a linen jacket:
Imagine being 16–anxious (clinically), awkward, with bad skin and giant jeans–and reading, “a great champagne-in-a-rowboat jacket” and also “Staggering over a slip of ivory charmeuse.” A different world was possible just through clothes? People who wore those clothes referenced culture I’d never heard of and owned linen pants and drank champagne in rowboats? Sign me UP.
The illustration doesn’t do a great job showing what the jacket actually looks like but that is beside the point; the point is the story and the promise. Can we thank Peterman for me becoming a marketing writer? I think we can.