Over the weekend I read the most head-scratching headline I’ve ever encountered:



In the words of Inigo Montoya, “You keep using that word. I do not think it means what you think it means.”

“Smite” of course has the Biblical/archaic usage of “defeat or conquer,” but according to the dictionary it also means “to strike with a firm blow.” But does that meaning make this headline make any more sense? NO.

I mean…how does this get approved and go into national circulation in the Sunday ads? I’d love to have heard the copywriter explain this.