In maybe the most “professional” moment of my career to date, I went to a college marketing class last night and talked to them about brands. I had a PowerPoint prepared–with animations! I had speakers notes! I brought in a 1995 J. Peterman catalog as a prop! I answered grad students’ questions!

I was afraid it would be like this, but it actually went pretty well.

There are four kinds of business. Tourism. Food service. Railroads. And sales.