Cake Books

I saw a Retroist newsletter post talking about collecting Wilton Cake Decorating Yearbooks this week and realized I never shared the one I got from my mom. I loved going through this as a kid–they combined cake plus catalog plus a craft project, as Retroist says:

Wilton was showing people what could be done with its products, then providing everything needed to recreate the results at home. Each page served as both inspiration and advertising, though it rarely felt like a hard sell. You were being invited to take on a project.

The Retroist post has a great array of pictures, so click through, but here are some of the cakes I fixated on as a kid going through my mom’s copy:

Page from a Wilton book showing an elaborate tiered cake in the shape of a dress, with a doll on the top and a piano underneath

A tiered cake that looks like a treehouse, with Sesame Street characters

Page from the Wilton book showing a He-Man cake with a shield that says, Have a Powerful Birthday

Cover of the 1987 Wilton Cake Decorating Yearbook, with a boy and girl gazing at a tiered cake decorated with clowns and balloons.

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