Karen Kaminski, Copywriter

I’ve been reading, writing, or editing something mentally for as long as I can remember. I’ve been getting paid to write and edit for the last ten years (but I’m still figuring out how to get paid for reading). I’ve worked and learned at boutique agencies, global corporations, and companies in between.

If it has to do with making words better, I will probably enjoy it–but I particularly enjoy developing messaging and branding, working on site architecture and copy strategy, and creating campaigns.


SelectHealth “Health Patrol”

Karen : January 20, 2015 4:05 pm : Portfolio

TV spots meant to increase awareness about preventive care benefits under the Affordable Care Act.


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Utah Transit Authority Ad

Karen : January 19, 2015 12:10 am : Portfolio


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AAA MountainWest Ad

Karen : May 19, 2014 9:29 pm : Portfolio



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SelectHealth “One Good Choice”

Karen : May 18, 2014 4:08 pm : Portfolio

Pre-roll for brand awareness, encouraging insurance members to make healthy choices.



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Mountain America Credit Union Campaign

Karen : May 18, 2014 2:24 pm : Portfolio, Uncategorized

Marketing collateral for a campaign promoting the client’s mobile banking.



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Red Queen Book Arts identity and style guide

Karen : January 14, 2014 10:27 am : Portfolio



Branding work with Sawaya Consulting for Red Queen Book Arts.
AIGA 100 Show, 2013

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CAWS pro-bono campaign

Karen : March 29, 2013 9:54 am : Portfolio

Recently completed work for a potential campaign for Community Animal Welfare Society (CAWS). CAWS is a no-kill animal rescue dependent on foster homes, so the campaign was to raise awareness about fostering.

Design by Amber Sawaya.












“Fostering 101” mobile app


Campaign landing page/site refresh

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“Jock Talk” book editing

Karen : March 20, 2013 10:23 am : Portfolio


Collaborative editing, proofreading, and marketing copy for the book
Jock Talk: 5 Communications Principles
for Business Leaders by Beth Noymer Levine. 

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Adobe Training Services update

Karen : December 18, 2012 8:39 am : Portfolio

New site for Adobe Training and Certification courses and services. Project included site architecture, site copy, updated brand messaging, and new visual direction.

Visit the Adobe Training Services site


The “Learning” page on Adobe’s corporate site was also redesigned and re-messaged as part of the project:

Visit the page on Adobe.com

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McAfee Wall Street Journal ad

Karen : June 28, 2012 1:46 am : Portfolio

Tax time PSA ad for McAfee


Download the McAfee ad

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